We revitalize existing developments & launch new projects. Our refined process captures the highest prices.
What we do from start to finish.
From before you break ground to the sale or lease of the final unit, we offer our expertise. We will be your second set of eyes on everything from your project’s curb appeal, to functional floor plans and fabulous finishes. At launch you can expect the highest quality marketing collateral be advertised to the widest audience of the right buyers or renters. Take a look at a few case studies below.
5 Stories
23 Units
9 Floor Plans
Timeless Design
We provided a wealth of support, reviewing floor plans, recommending interior finishes, and created a robust marketing plan. Our team branded the project, coined Union Corner, created a logo, website, and sales booklet. We established aggressive pricing and leased the entire building in four weeks, achieving a record breaking price per square foot for the location.
6 Stories
53 Units
23 Floor Plans
Modern Design
64 Bayard was first launched by Halstead with sub-par marketing. We re-branded the building, creating a custom logo, floor plans, and website. We then took high end photography of staged units and produced a video of the building’s interior, exterior, and surrounding neighborhood. Our continued effort results in the lowest vacancy rate of any building on McCarren Park.
4 Stories
14 Units
Modern Design
This project never launched with a marketing strategy. Upon the transfer to new ownership our team stepped in, rebranding the development. We created a logo, website, and videos supported by high quality virtual staging. We have continued to capture high rents and quality tenants.
India Street Luxury Condominiums
Currently under development, this 4 story project will contain 2 luxury homes; Each offering over 2,000 square feet of interior space, 3 bedrooms, and private outdoor space. We engaged our client pre-design, helping identify and purchase the property, and followed through with consultation on layouts, interior finishes, and exterior design.
Manhattan Ave Luxury Rental Dev
Currently in production, this 7 story project will contain luxury rental units with a full amenity package, and retail space at the foot. Positioned in the heart of Greenpoint, Brooklyn, these modern homes will set the bar for high-end leasing in the neighborhood. We offered consultation on everything from floor plans to interior finishes, and exterior design + pricing.
A look at some of our processes.
Step No.01 Planning & Construction
Maximizing The Value of Your Lot: We’ll help you decide what kind of project will lead to the highest net profit, whether you aim to sell or lease units.
Floor Plans & Amenities: With our experience handling hundreds of transactions we will identify the layouts and amenities that best suit your development.
Building Elevation: Curb appeal maters to your customers. We’ll ensure your building has a striking exterior to draw that added attention.
Interior Design: We have a knack for choosing finishes that will look good now and in the future. We’ll help you dress to impress.
Step No.02 Coming to Market
Curated Marketing: Here is where we consistently stand out. Our unique marketing approach will capture extra attention in a cluttered marketplace.
Advertising: Our budget and tools ensure we reach the widest audience. If someone is looking for a home like yours, they won’t miss it.
Showings & Open Houses: We don’t hire inexperienced agents to represent our projects. Only the most knowledgeable, experienced agents show our developments
Press & Events: For unique or sizable developments your project will get the press it deserves, and maybe a fabulous opening party too.
Step No.03 Closing
Negotiating: We excel at highlighting our project’s best attributes, often negotiating to capture the highest prices, whether for sale or lease.
Sign & Deliver: With our experience you can count on a seamless transaction from signing to closing, and move-in.
White Glove Service: We want your customers to be elated, therefore we make it easy for them to move-in, using our array of resources and vendor recommendations.